TheMaster in MEED Event and Exhibition Designaims to train new professional figures thatcombine the design approach with management, marketing and communication skills.
Design thinkingis the method taught, applied to physical and digital spaces, as well as to theinteractionbetween different stakeholders, such as customers, even for huge events.
Multidisciplinary Approach
A lot of practice, laboratories, outdoor visits and workshops are the core of the SPD method. The program provides students with the opportunity to collaborate with industry professionals and companies, fostering teamwork and skill development.
SPD Experience
Studying at SPD means immersing yourself in a fresh, dynamic and international environment, where foreign students account for 70% of the total student population. Each student is followed individually by a faculty composed of professionals coming from different fields.
Internship/Advanced Practice
This module provides the opportunity for the student to experience either a vocational internship with external institutions and companies, an internal research internship, or a period of study abroad.
Major Project
The Major Project module aims at enabling students to develop and direct their own design project, taking into account learnings from previous modules. It aims also at encouraging students to demonstrate a high level of professional competence and to have a deep understanding of the social and philosophical context, in which they are practising. Students are expected to demonstrate the enterprise potential in their ideas and to understand the future possibilities and contexts, in which ideas will exist. Students critically reflect upon their own learning and become prepared for continuous professional development.
Discover the topics, download the brochure
Design your path. Become Event Designer.
TheMaster in MEED Event and Exhibition Designaims to train new professional figures thatcombine the design approach with management, marketing and communication skills.
In collaboration with
Course Length
2 Academic Years
Start
January 2025
Language
English
Where
Milan
Discover the topics, download the brochure
Master of Arts in
MEED Event and Exhibition Design
Design thinkingis the method taught, applied to physical and digital spaces, as well as to theinteractionbetween different stakeholders, such as customers, even for huge events.
Multidisciplinary Approach
A lot of practice, laboratories, outdoor visits and workshops are the core of the SPD method. The program provides students with the opportunity to collaborate with industry professionals and companies, fostering teamwork and skill development.
SPD Experience
Studying at SPD means immersing yourself in a fresh, dynamic and international environment, where foreign students account for 70% of the total student population. Each student is followed individually by a faculty composed of professionals coming from different fields.
Internship/Advanced Practice
This module provides the opportunity for the student to experience either a vocational internship with external institutions and companies, an internal research internship, or a period of study abroad.
Major Project
The Major Project module aims at enabling students to develop and direct their own design project, taking into account learnings from previous modules. It aims also at encouraging students to demonstrate a high level of professional competence and to have a deep understanding of the social and philosophical context, in which they are practising. Students are expected to demonstrate the enterprise potential in their ideas and to understand the future possibilities and contexts, in which ideas will exist. Students critically reflect upon their own learning and become prepared for continuous professional development.
Study Plan
Below you will find the Study Plan for the Master of Arts specifically designed to bring you an excellent education in Event and Exhibition Design. Please note! Study Plan may be subject to change.
First Year
Exhibit and Event System and Management - 40 credits Design Thinking - 20 credits Exhibition Design - 40 credits Event Design - 20 credits
Second Year
Advanced Practice
Major Project - 60 credits
Course Leader
Enrica Baccini
Enrica Baccini is the Director of the Centre for Studies and Educational Activities at Fondazione Fiera Milano.
With an important background as Exhibition Manager of major international trade fairs, she has played a crucial role in the sector, chairing the UFI Education Committee for 9 years and currently coordinating the EMECA Researchers Group.
Since 2004, Enrica has been an adjunct professor of Economic Policies for Organizations at the Catholic University in Milan, and since 2008 she has been a member of the Scientific Committee of the University CSCC - Research Center in Cognitive and Communication Sciences. She also actively participates in professional associations, as a member of GEI (Group of Business Economists) and serving on its board of directors and strategic committee member of YES Milano, contributing to the city’s promotion. Additionally, she holds a seat on the board of directors of Fondazione Adi Museo del Design.
Career Opportunities
Those who complete the Master in MEED Event and Exhibition Design at SPD Scuola Politecnica di Design are ready to pursue careers in:
+ Fair system designer
+ Event and Exhibit Manager
+ Exhibition Designer
+ Event Creative Director
Employability
82% of our students find work after a year from their master’s degree.
About 10% of our students after the Master’s Degree decide to pursue their career by pursuing a higher education level.
Students of the Masters are mainly employed in communication agencies or design studios.
Training Programm
SPD’s goal is to prepare every student to be a complete professional. The courses are divided into a theoretical part, consisting of lectures and external visits, and a project part for each teaching area with workshops held in collaboration with important studios and design agencies.
Faculty
In SPD each student is followed individually by a teaching staff composed by designers, professionals from various sectors and tutors. Many of the most important international names in Design, such as Patricia Urquiola, Denis Santachiara, Ross Lovegrove and Chris Bangle gave lectures in SPD.
Aimed to
SPD’s Masters are aimed at graduates in subjects similar to the master; the students who want to undertake, in the Italian capital of design, a specialization path that allows them to improve their manual and creative skills; the places are limited and the selections happen in a previous cognitive call.
Milan
Milan, world capital of Design and Fashion, ideal for young international talents, thanks to museums, architecture, hotels, showrooms that give an incredible source of inspiration. The city offers great business opportunities, a bustling social life and exclusive events.
