INNOVATION AND CREATIVITY FOR A BETTER FUTURE
We are entering a world in which we need to innovate more than ever. Why? Because there is no alternative.
Mauro Porcini, designer and manager at an international level, guides us to discover this age of excellence in which the possibilities are given by technology, globalization, the speed of communication, and allow any creative person to conceive products that can succeed.
Porcini traces the path that individuals and companies must follow to prosper in the future: how to think about a product in terms of utility, aesthetics, and sustainability; what mistakes to avoid to create meaningful design but also what tricks to use to build and manage a team capable of nurturing the imagination.
In the age of excellence man is once again at the forefront of innovation and the creation of a better world is only a prototype away.
During this talk, Mauro Porcini will engage in dialogue with Federico De Cesare Viola, journalist and lecturer, editor in Chief Food&Wine Italia.
Do you want to find out more? The speakers will be available for an interactive Q&A session at the end of the event.
The age of excellence
Zoom event (free registration)
Wednesday, 9 June at 6 pm CET
MAURO PORCINI
SVP AND CHIEF DESIGN OFFICER PEPSICO, INC.
Born in 1975, Mauro Porcini is an Italian innovator, communicator, designer, manager based in N.Y.
After working for Philips Design, and founding his agency under the name Wisemad, he became the first chief design officer of 3m, one of the most innovative corporations in the world. Since 2012 he is Senior Vice President and first chief design officer of PepsiCo, the second-largest food company at an international level with dozens of multi-billion dollar brands.
THE BOOK
THE AGE OF EXCELLENCE
L'età dell'eccellenza (The age of excellence) is the book by Mauro Porcini (2021, Italian language, Il Saggiatore publisher).
A survey on the designer's role in companies and at the same time, an instruction manual that condenses the learnings of a twenty-year-long career. It is aimed at young creatives learning to take their first steps in the world of work and established professionals and CEOs, who will find advice and an invitation to grasp the importance of innovation and creativity.
ORGANIZED BY
SPD
Founded in 1954, SPD Scuola Politecnica di Design is the first postgraduate training center for design disciplines in Italy.
Awarded with the Compasso d'Oro prize, the school offers OneYear courses and recognised Masters that correspond to 60 ECTS credits. In particular, the Master in Food Design and Innovation in collaboration with PepsiCo, Inc., brings together the F&B sector and design methodologies to give a new dimension to products, rituals, spaces, and equipment.
Do you wish to participate in the online event?
Catch a glimpse of Mauro’s last talk at SPD (2019) and get ready to meet him online on Wednesday, 9 June 2021!