The Bachelor's Degree in Communication, Culture and Business offers an interdisciplinary approach where students engage with current cultural and communication issues, conduct research, and explore theoretical models. They work on practical projects, such as consultancy, campaigns, and exhibitions.
The program combines intellectual and practical tools, emphasizing critical thinking. Students can customize their studies by focusing on communication, cultural science, or cultural production. State-of-the-art resources and labs enable hands-on learning. Located in a cross-disciplinary environment, the program encourages interaction with excellence in design fields. It also has strong industry connections, preparing graduates for employment.
What you will study
In a Bachelor's Degree in Communication Culture and Business, you'll study a mix of communication theory, cultural studies, design principles, and practical skills. This includes courses on visual communication, media analysis, and creative problem-solving. You'll also work on real-world projects, gaining a well-rounded education for careers in various communication and design fields.
SPD Experience
Studying at SPD means immersing yourself in a fresh, dynamic and international environment, where foreign students account for 70% of the total student population. Each student is followed individually by a faculty composed of professionals from different fields.
Discover the topics, download the brochure
Design your path. Become Communication Designer.
The Bachelor's Degree in Communication, Culture and Business offers an interdisciplinary approach where students engage with current cultural and communication issues, conduct research, and explore theoretical models. They work on practical projects, such as consultancy, campaigns, and exhibitions.
Educational Partner
Course Length
3 Academic Years
Start
October 2024
Language
English
Where
Milan
Discover the topics, download the brochure
Bachelor of Arts in
Communication, Culture and Business
The program combines intellectual and practical tools, emphasizing critical thinking. Students can customize their studies by focusing on communication, cultural science, or cultural production. State-of-the-art resources and labs enable hands-on learning. Located in a cross-disciplinary environment, the program encourages interaction with excellence in design fields. It also has strong industry connections, preparing graduates for employment.
What you will study
In a Bachelor's Degree in Communication Culture and Business, you'll study a mix of communication theory, cultural studies, design principles, and practical skills. This includes courses on visual communication, media analysis, and creative problem-solving. You'll also work on real-world projects, gaining a well-rounded education for careers in various communication and design fields.
SPD Experience
Studying at SPD means immersing yourself in a fresh, dynamic and international environment, where foreign students account for 70% of the total student population. Each student is followed individually by a faculty composed of professionals from different fields.
Course Leader
Alessandro G. Montel
With a degree in Law (after classical studies), he went on to study economics in the UK. In the last 25 years, he has worked as both a university teacher (teaching both in fine arts academies and the leading Italian business schools) and a business consultant, for medium and large companies, in Italy and abroad.
Motivated by a personal passion for the art world, he held, from 2012 to 2016, the role of Operating Director of GAMeC – the Modern and Contemporary Art Gallery in Bergamo. Before that, he was Head of the Post Graduate Area of NABA (New Academy of Fine Arts, Milan), where for 10 years he also directed the Master of Arts in Communication Design.
Study plan
*The study plans, including laboratory activities, may be subject to updates.
First year
Visual Culture Theory and Practices - 40 credits Research Methods - 20 credits Marketing Communication - 40 credits Creative Nonfiction - 20 credits
Second year
Visual Design - 40 credits
Ethics of Communication - 20 credits
Digital Media - 40 credits
Integrated Marketing Communication - 20 credits
Third year
Portfolio - 20 credits
Professional Practice - 40 credits
Major Project - 60 credits
Career Opportunities
Those who complete the Bachelor of Arts in Communication, Culture and Business at SPD Scuola Politecnica di Design are ready to pursue careers in:
+ Communication and marketing departments of companies
+ Communication agencies
+ Design studios
+ Consulting firms, in teams focusing on marketing, communication, and design
+ Publishing companies and editorial teams
+ Cultural institutions
Employability
L'82% dei nostri studenti trova lavoro dopo un anno dal master.
Circa il 10% dei nostri studenti dopo il master decide di proseguire la propria carriera conseguendo un livello di istruzione superiore.
Gli studenti dei Master vengono assunti principalmente in agenzie di comunicazione o studi di design.
Training Programm
SPD’s goal is to prepare every student to be a complete professional. The courses are divided into a theoretical part, consisting of lectures and external visits, and a project part for each teaching area with workshops held in collaboration with important studios and design agencies.
Faculty
In SPD each student is followed individually by a teaching staff composed by designers, professionals from various sectors and tutors. Many of the most important international names in Design, such as Patricia Urquiola, Denis Santachiara, Ross Lovegrove and Chris Bangle gave lectures in SPD.
Aimed to
The Bachelor's degree is intended for students who aspire to pursue a career in the field of design. This academic program offers a solid foundation of knowledge and skills in design, preparing students for a variety of professional opportunities in the design industry.
Milan
Milan, world capital of Design and Fashion, ideal for young international talents, thanks to museums, architecture, hotels, showrooms that give an incredible source of inspiration. The city offers great business opportunities, a bustling social life and exclusive events.
